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William Fogg Private Travel Atelier
The Rialto Bridge with a gondola, Venice

Tailor-made luxury travel

Handcrafted and personal

Every trip I design starts with a question, not a destination. I listen to what you're looking for and turn it into an itinerary no catalog has ready-made.

Before the itinerary, the conversation

Before drawing an itinerary, I listen. I want to know what you are looking for, who you are travelling with and why now. Then I ask questions, until what you hadn't put into words yourself comes to the surface. Only then do I start designing, and I never propose a place, a house or a host that neither I nor someone I trust knows.

In every destination I work with local partners who know where tea is served slowly, which kitchen never makes it into the guidebooks and which guide tells his own story. With them I give the trip its rhythm, and I deliberately leave a day unplanned, because that is usually where the unplanned happens. And once you book, I don't disappear: I'm with you while you travel and when you come back.

Trips that inspire


I work with any destination on the planet, but these are some of the ones I'd like to show you.

See all destinations

What travelers who've gone with me have to say


We just finished our second big trip with Will. The first was last summer to Tanzania, and this time we traveled through Norway. It's been absolutely amazing. Once again, better than we expected, which is hard given how high the bar already was. Having visited Oslo, Bergen and Ålesund (and the nearby fjords), the Lofoten Islands, in the north of the country, felt like being on another planet. We had a dream house on a small island, and got around by our own boat. Landscapes and endless sunsets — you have to go there to really understand it. The whole trip came together perfectly again: wonderful hotels, exquisite meals at the best restaurants, and incredible activities in dreamlike settings: a river cruise, a fishing boat, a speedboat safari. And all of it with excellent guides. That said, we're already thinking about our next destination with Will...

Luis Campos · Norway · 2024

We're a family of 4 who love to travel. Our experience with Willi on our trip to Colombia was wonderful. He designed a route for us with the best activities and guides. The service we received, both while planning the trip and during it, was unbeatable. He took care of every last detail and made sure we had an unforgettable vacation. We'll be back soon

Sandra Boncompte Salamero · Colombia · 2022

We were on safari in the Masai Mara reserve (Kenya) and spent a few relaxing days in Zanzibar (Tanzania). It was a spectacular trip, organized by Will down to every last detail. He's always making sure everything goes well. We were lucky to find Will to put together our honeymoon. Thanks, champion, for everything! An unforgettable trip!

Javier Vaquer Herreros · Kenya · 2022

Good trip, very solid overall. Recommendable as a personal travel advisor.

Alex Juaneda · Japan · 2025

We finally decided to take the trip to Egypt, and Willy made it wonderful. Personalized service from the start, talking with us as many times as needed, listening to what we wanted to do and taking our needs into account, since I have Multiple Sclerosis. That's how he made every visit spectacular. He also works with the best local guides, which was the icing on the cake.

Almudena Hernandez · Egypt · 2023

We took a trip with Will to Egypt in April. It was perfect! He took care of every detail and it was a different, wonderful trip. We're already thinking about where to go next year, whether with Will again or... repeating Egypt, since there's so much we still haven't seen!

Ana Pascual · Egypt · 2021

A unique experience. We traveled to Egypt and Will organized the perfect trip for us. The situation is complicated right now, but everything was planned down to the last detail, and it was a very, very special trip. We'll travel with Will again without a doubt!

ANA pascual · Egypt · 2022

The organization was a success. Everything thought through down to the detail, and he made sure we were doing well throughout the whole trip! Highly recommendable

Beatriz Manzanares · Turkey · 2019

William managed our last trip. He was attentive to us at every moment and organized the full package for us very warmly.

Cristina Martinez Fontela · Maldives · 2019

After many years wanting to travel to Thailand, Will finally put together a custom trip for our family. We couldn't be happier with the experience — everything was organized to perfection, exactly to our taste and designed for traveling with 2 girls. Airport pickups, transfers, excursions... every hotel we stayed at was a great choice. If we take another trip like this, we'll definitely do it with Will.

EHB · Thailand · 2022

Will organized our trip to Oman very quickly and exceptionally well. He was very attentive to us the whole time. THANK YOU SO MUCH Will, until the next trip.

Elisa Alvarez · Oman · 2019

Just back from a wonderful trip through Costa Rica that Willy organized for us. Speechless — it was a very special trip, prepared with care just for us, without a single detail missing. Everything perfect. We felt like we were on a second honeymoon 😄

Eva Mena · Costa Rica · 2024

Last year was our first trip organized by Willy — a safari in Tanzania and relaxing in Zanzibar — and it was so fantastic that we've done it again. Good things come in threes...

Eva Mena · Tanzania · 2022

Our experience has been wonderful. Will organized our trip around Thailand to perfection, matching exactly what we wanted in terms of places to visit, type of hotels, etc. We had private transport at all times (comfortable, safe, punctual) and didn't have to worry about a thing. The excursions were private and customized, with professional guides who gave us a real sense of the local culture while also looking after our wellbeing. Will kept in touch during our trip and resolved an issue remotely as soon as we let him know. Even though we had a set itinerary, we had the option to adjust the schedule a bit along the way and even make a last-minute change, which made the trip even more enjoyable, without stress or unnecessary early mornings. We recommend this agency and will definitely be back!

Ingrid · Thailand · 2025

The first was last summer to Tanzania. It's been absolutely amazing. Once again, better than we expected, which is hard given how high the bar already was.

Luis Campos · Tanzania · 2023

Magnificent attention to detail and quality in every sense. We'll be back.

luz garmar · Egypt · 2022

I'm not one to write reviews. But this time I have to. He organized the best trip to Egypt you could imagine for us. The hotels, the guides, the cruise, the excursions — all perfect. Personalized service that still felt personal. I can't recommend him enough.

Luz Smith · Egypt · 2022

William put together our honeymoon trip. CHINA. It's a fairly complicated destination to do on your own. Everything went perfectly — the transfers, the choice of hotels, the restaurants and the guides... He got us Spanish-speaking guides in every city we visited, and there were quite a few. And working with him is wonderful — he knows how to understand what you need, and his suggestions are spot on. Next up... southern India...?

Marian GARCIA BALCONES · China · 2019

I loved how Will organized the trip — he gives you great advice and listens to recommend what's best for you. He adds touches that make your trip unique!!!

Patricia Gonzalez Rodriguez-Monte · India · 2020

Fantastic, unbeatable!!! I won't tell you how different a travel agency is from a Personal Travel Advisor like William Fogg — I'll just ask you to see for yourself. You'll be surprised by the details, and I won't say more — you might think "I don't believe it," and it's better you say that once you've tried it, because you WON'T BELIEVE IT...

A · India · 2020

I really enjoyed the week-long getaway to Egypt. Everything perfectly organized, taking into account the pandemic, which limits movement a lot. We had a wonderful time. I'll be back

rosalia sicilia · Egypt · 2021

He organized our honeymoon, to Mexico! A very popular destination that everyone chooses, but this trip wasn't like all the others — if there's one thing that sets him apart from any agency, it's a TRULY CUSTOM TRIP, everything designed around us, our tastes, with advice and hidden gems we never would have discovered without him. Thank you for this AMAZING experience, we couldn't be happier!!! 100% recommendable if what you're looking for is MORE than just a trip! Will there be a next trip? FOR SURE!

sandra gomez · Mexico · 2021

These are some of the properties I work with in each destination.

  • Belmond
  • Six Senses
  • Small Luxury Hotels of the World
  • Aman
  • Anantara
  • Four Seasons

Shall we design your trip?


Tell me what you have in mind and we'll start shaping it.

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